Visibility Checklist
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Free Visibility Assessment

The 5-Minute Visibility Checklist

How visible is your business online?

Nineteen honest questions across four pillars of digital visibility. No fluff — just clarity. Discover exactly where your business stands and where customers are slipping through the cracks.

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Search
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Social
✉️
Email
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Tracking
19 Questions Under 5 Minutes Instant Results
"Every unchecked box is a place where customers are slipping through."
— Luminosity Digital Marketing
How It Works

Three Steps to Clarity

This isn't a test — it's a diagnostic. Rate each item honestly based on where your business is right now. Every gap is a missed opportunity we can help you close.

1

Be Honest

Rate each item: Yes, Partial, or No — your first instinct is usually right

2

Get Your Score

See exactly where your visibility gaps are costing you customers

3

Close the Gaps

Get a targeted strategy to turn visibility into revenue

Search & Discovery

Your online search presence is the foundation of visibility. Can customers find you?

Question 1 of 19
Google Business Profile is claimed, verified, and complete
Hours, photos, services, description — all filled out and current.
Question 2 of 19
Business appears on page 1 of Google for primary service + city
Search your main service + your city. Are you on page 1?
Question 3 of 19
Website loads in under 3 seconds on mobile
Test at pagespeed.web.dev — slow sites lose 53% of mobile visitors.
Question 4 of 19
Website has clear calls-to-action on every page
Every page should tell the visitor what to do next: call, book, buy.
Question 5 of 19
Business is listed on 3+ relevant directories
Yelp, industry directories, Apple Maps, Bing Places, etc.

Social Media Presence

Being present isn't enough — you need to be active, consistent, and engaging.

Question 6 of 19
Active on at least 2 social platforms your audience uses
Posting at least weekly. Dormant profiles hurt more than help.
Question 7 of 19
Profile bios clearly state what you do and who you serve
A visitor should understand your business in 5 seconds.
Question 8 of 19
Posting consistently (minimum 3x/week)
Algorithms reward consistency. Gaps in posting tank your reach.
Question 9 of 19
Content mix includes educational, promotional, and personal posts
Pure selling doesn't work. Aim for 70% value / 30% promotion.
Question 10 of 19
Responding to comments and DMs within 24 hours
Social media is social. Unanswered messages = lost opportunities.

Email & Follow-Up

Your email list is one of the most valuable assets your business owns. Unlike social followers, you own your list.

Question 11 of 19
You have an email list (not just social followers)
You don't own your followers. An email list is an asset you control.
Question 12 of 19
Website has a visible opt-in or lead capture form
Pop-up, embedded form, or gated content — something captures leads.
Question 13 of 19
New leads receive an automated welcome or follow-up email
Speed to respond is the #1 predictor of conversion.
Question 14 of 19
You send at least 1 email per month to your list
Out of sight, out of mind. Consistency keeps you top-of-mind.
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Conversion & Tracking

If you can't measure it, you can't improve it. These items determine whether your marketing is working — or just guessing.

Question 15 of 19
You know how many leads you generated last month
If you can't measure it, you can't improve it.
Question 16 of 19
You know which marketing channel produces the most revenue
Not the most likes — the most actual revenue.
Question 17 of 19
You have a CRM or system to track leads through your pipeline
Spreadsheets count — but a real CRM is better.
Question 18 of 19
Your website has analytics installed (Google Analytics, etc.)
Without data, marketing decisions are guesses.
Question 19 of 19
You can calculate your cost to acquire a new customer
Total marketing spend ÷ new customers = your CAC.
Answer all 19 questions to unlock your results

Here's Where You Stand

Every gap is a missed opportunity — and a place where we can help you grow.

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Your Visibility Score

"The businesses that grow are the ones that close their visibility gaps. Every unchecked box is revenue left on the table."
— Luminosity Digital Marketing

Ready to Close Your Gaps?

Most businesses have gaps — the ones that grow are the ones that address them. A focused strategy targeting your biggest gaps will produce the fastest results.